Web positioning is the process of putting your website on the first page in the search engines. From statistics, sites on the first position in search results earn a 100% clicking. In a simple language, when your website appears in as number one after a search targeting your niche, the user conducting that search will go to your page. This means you will get 100% organic traffic destined for your field. However, earning the position is not a one-day affair neither is it a through pass task. It involves a lot of challenges and difficulties. To enhance your web positioning, you need to give an extra eye on the following elements:
Your domain selection is the initial factor of your positioning. The combination of your domain name and extension determines whether you are targeting local or global audience. Also, the relevance of your domain to your target niche is essential. Google changed its algorithms and stopped using the keyword oriented domain as a ranking factor. However, relating your domain name to your niche still has an impact on your SEO ranking. Importantly, if you have subdomains, you should ensure that you redirect them to your main page. By doing so, you will enhance your traffic and boost your position.
Your type of hosting
As you know, websites do not operate in the air. They need a hosting agent who provides you with a space on their server. The type of hosting service you opt for is critical in your web positioning. How? First, the hosting option determines the loading speed of your website, for instance, if you opt for shared hosting, there is a likelihood of slow loading and increased downtime. As you know, slow loading sites make users unhappy and receive low traffics. Also, the location of your hosting provider servers’ impact affects the accessibility of your site. As such, it is important to be conscious when selecting a hosting provider.
From the word go, the keyword has been a critical factor in web positioning. For a site to rank better, you must be at par with the frequently keywords your potential are using in their search inquiries. As such, you have to invest in conducting keyword research in order to attract more audience. Also, you should be able to able to select keywords with ranking potential but are not in use in your competitors’ sites. Hence, for you to achieve better SEO position, you must be conscious of the kind of keyword you are using.
SEO friendliness does not mean using keywords only. Rather, it involves the easiness of search engine crawl and understanding the content on your website. This aspect ranges from the kind of templates applied in the web building. However, not all website themes and coding give a room for the crawling robots to penetrate. Such websites find it hard to rank better on the search engines. For this reason, you must ensure your website structure is SEO friendly if you want to enhance your web position.
Ease of Navigation
The ability of a user to go through your website is an essential element in winning a top position on the search engines. A well-structured site is easy to navigate. The easiness of identifying relevant information on the website guarantees the next visit. Hence, it enhances your web traffic which is a vital ranking factor. Importantly, before embarking on web building, you need to research the needs and requirements of your target audience. With this, you will meet their expectations which will earn you a position in their heart.
All in all, web positioning relies on domain selection, navigation, and hosting selection. Also, your keyword selection and SEO-friendliness are essential in securing a top position on the search engines.
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— Mihai Dobre (@MDFreelance) 28 de marzo de 2018